A corner is formed at the intersection of 2 lines, it’s the result of two paths crossing, a meeting point. A place to sit back, relax & drink coffee. Located on the top level corner of the Queen Victoria Building, Sydney, location informs name and visual direction of this re-brand.
The corner is a device used throughout the brand which continues into the interior design of the cafe. Contemporary-meets-classic, the peach & navy colour palette offsets the traditional typeface, one which evokes a sense of grandeur. The gold foiling, a subtle hint to Klimt’s paintings - the feature of the interior.