This project was a fantastic collaborative process involving a brand refresh as well as the design and development of Eden Floral Designs new eCommerce site.
Alongside the Senior Designer at Juicy Design, we were brought on board to elevate the Eden Floral Design brand and allow it to successfully compete in today’s market. The current website is old, dated and was in need of a complete rebuild and redesign. This SquareSpace development is a fully functional and responsive eCommerce website. Since the redesign sales have grown astronomically. Boldness in simplicity with user-experience at the forefront of this development.
There are three facets to this business, floristry, homewares and installations. The installation part of Eden is varied and growing very fast. This encompasses, restaurant collaborations, corporate offices and one-off events of all proportions. We carved the strategy and naming behind the promotion of The Corporate Gardener. Knowing Eden’s business from the inside allowed us a unique understanding of the operation. The business has established itself as a leader in plant and floral installations for the retail & hospitality world whilst continuing to create one-off events & regular office / studio environments.